Our story

All Natural Freshness, Inc. (ANF) is a story within a story. Sometimes in life you choose a path and other times a path chooses you. What opportunity you make of the path becomes your destiny. So here is Our Story.

My Uncle Tony Latella and Jack Aronsen start a company called Garden Fresh Gourmet with the mission of producing the freshest Salsa in North America. Garden Fresh quickly becomes the #1 Salsa in America!

So as the story goes, Garden Fresh pulls the trigger, and jumps on the bandwagon, now called High Pressure Processing HPP. Well, as with all new emerging food production technology that makes the jump from science to industry, Garden Fresh experienced its fair share of bumps along the way. At the same time that Garden Fresh is embracing HPP, Tony Latella, begins what will be his final fight with a rare form of Cancer. It was during this time that I spent many a day and night at U of M Hospital listening to Tony talk about Garden Fresh Gourmet.

Shortly after Tony's passing, I became involved with Garden Fresh and their HPP Operations. Within 6 months of facilitating collaboration between Garden Fresh and Avure® Technologies, Inc., we had their High Pressure Process running on all cylinders, an amazing 97% efficiency, that was 2009. From that experience and the relationships formed with Avure®, All Natural Freshness, Inc. was born.

Since then ANF has become a leading resource for the growing community of High Pressure Processing.

Our Partners


Next HPP entered the High Pressure Processing Industry after several years of operating and consulting for food processing companies who owned HPP machines. Next HPP’s team has worked with several of the manufactures of HPP machines in a variety of capacities. It is the experience gained in these different roles that provided the framework for the Next Generation Series of Machines and material handling solutions. However, it is the unique and diverse background of the entire team at Next HPP that brought to the forefront a machine design that utilizes the best practices from many different industries.To learn more Next HPP.

Novel Food Sciences is an open food processing learning platform, which is the modern education and communication of advances in science and engineering of food, novel technologies and food safety. Our dynamic team of food scientists takes account for the food concept development and up to date information that can be readily accessed to offer an open window of opportunities for Food Plant Managers, HACCP specialists, Food Engineers, Scientists, Technologists, Equipment Designers, and Students from all over the world who are dealing with issues and challenges in food and pharmaceutical industries.