All Natural Freshness, Inc. (ANF) is a story within a story. Sometimes in life you choose a path and other times a path chooses you. What opportunity you make of the path becomes your destiny. So here is Our Story. It all starts with man possessed to make the freshest, best tasting All Natural Salsa. The man in our story is Jack Aronsen, the co-founder of Garden Fresh Gourmet. Jack had been following the emerging technologies in food processing and of particular interest was high pressure food preservation. It took many years before he actually convinced his co-founder Tony Latella that Garden Fresh Gourmet had to have High Pressure Processing Equipment. After all if you want to make the freshest all natural salsa in the world, why would you not take advantage of technology that makes your product extremely safe for your customers and provides shelf life extension? Did I mention that you can do all this and still have a competitively priced product?
So as the story goes, Garden Fresh pulls the trigger, and jumps on the bandwagon, now called High Pressure Processing HPP. Well, as with all new emerging food production technology that makes the jump from science to industry, Garden Fresh experienced its fair share of bumps along the way. At the same time that Garden Fresh is embracing HPP, Tony Latella, begins what will be his final fight with a rare form of Cancer. It was during this time that Jerry Ludwick, Tony’s Nephew and founder of ANF, spent many a day and night at U of M Hospital talking about Tony’s passion, Garden Fresh Gourmet.
Shortly thereafter, Jerry and John Latella, Garden Fresh CFO, started having conversations about Jerry getting involved in the operations at Garden Fresh Gourmet. His first project was tackling the new HPP machine from Avure Technologies, Inc. After 6 months of facilitating collaboration between Garden Fresh and Avure Technologies, Inc., Jerry and the team at Garden Fresh had their High Pressure Process running on all cylinders, an amazing 97% efficiency, that was 2009. From that experience and the relationships formed with Avure, All Natural Freshness, Inc. was born.
Jumping to present year 2012, ANF has established relationships with the 2 largest manufacturers of HPP Systems in the world. Avure Technologies in North America and Chic Freshertech in Asia designing and manufacturing custom High Pressure Baskets for the Avure 350L, Avure 215L, Avure 687L, and Chic FreshTech 200L, 300L, 350L, 400L and the largest high pressure food processing machine the 500L. ANF has developed sales channels to service North American, Europe and Asia with some of the most respected and innovative companies in the food technology industry. And in turn ANF is partnering with a University in North America that has over 20 years for research and development experience with high pressure food preservation using high hydrostatic pressure.
Avure Technologies is the global expert in applying high pressure technology to industrial and consumer goods manufacturing. Avure was the first company to create commercially viable systems for high pressure removal of food borne pathogens, substantial shelf life extension of packaged foods without chemical additives or preservatives and have the largest installed base of High Pressure Pasteurization HPP in the world today. When All Natural Freshness, Inc. introduced its original 350L HPP baskets Avure quickly recognized the value of our innovation and shortly thereafter officially approved ANF's baskets for use with their 350L High Pressure Processing Machine. Since then Avure has contracted with ANF to produce their 215L Vertical baskets and many Avure customers have looked to ANF for their customized solutions. Today ANF is a supplier to Avure working closely with the sales and technical team to enhance the customers’ overall experience. For more information on Avure Technologies Visit www.Avure.com.
For more than a decade CHIC FresherTechTM has been at the forefront of design, development, manufacturing and global sales of High Pressure Processing HPP technology for commercial, industrial and research applications. Chic FresherTech has successfully installed over 50 systems worldwide and are a preferred supplier to many Universities and Research and Development facilities.
ANF began working with Chic FresherTech in 2011 on conceptual end to end solutions for high pressure treatment both pre and post package. In 2012 ANF began the design and manufacture of baskets for the Chic Global Platform. For more information on Chic FresherTech Visit www.chicfreshertech.com.
Garden fresh understands the value of innovation. They started with one fantastic salsa and have since innovated and grown into a dominant leader in award winning salsas, hummus, dips, and tortilla chips. They have kept innovating and integrated High Pressure Processing (HPP) into their operation to guarantee all salsas, hummus and dips would be, not only the best tasting, but also, most natural, healthiest, safest product possible. All Natural Freshness was integral in the implementation of HPP and has continued worked closely with Garden Fresh as they deployed their 2nd fully integrated Avure 350L. Through the close work with Garden Fresh and their many different styles of packaging and products, ANF has innovated an all new line of HPP Carts, HPP Baskets, and loading system. Garden Fresh is the live Beta for the HPP Intelligence Manager. What a better platform to grow off of then a company that has hundreds of different products to process and multiple machines? To learn more about Garden Fresh Gourmet, visit Garden Fresh on the web.
HOLLAND INNOVATIONS | Europe
Traditional innovation is a slow process leading step by step to new products or processes that usually have only a small impact in the market. Holland Innovations, however, is specialized in those innovations that make a radical change. We don’t go for yet another new product, but rather for a completely new product category that is changing the market game. We improve the efficiency of existing production processes by not just a few percent, but we prefer to create a whole new process for new premium products. The investment may be higher (not always!) but the return of investment for our customers is that they can make a real change in their line of business. Don’t fight over a few cents with your buyers but escape the effects of the economic crisis and create a strong advantage over your traditional competitors. Holland Innovations S.L. is specialized in food and food technology and acts as a commercial agent and partner for a number of truly innovative companies.To learn more about Holland Innovations contact:
Ed Westerweele | www.hollandinnovations.es | Holland Innovations S.L. | Balmes 76 (1-2) | 08007 Barcelona | T: +34.93.144 42 00 | M: +34.62.294 39 80 | skype edwesterweele
MIDLAND FOOD PACKAGING | United States
With a complete line of materials and equipment, our skilled food packaging specialists will work closely with your business to put together a complete menu of cost-effective food packaging technology solutions.
By choosing Midland as your food packaging supplier, you’ll gain a trusted source of product knowledge, customer service and on-time item delivery. Providing sourcing, consulting and innovation to the Fresh Cut Produce, Beverage, Food, Meat and Dairy, and Industrial market segments. Our global sourcing network will match the best supplier to your specific needs. Our experience with HPP will ensure your products are safer, eliminate preservatives, and reduce leakers. To learn more about Midland Food Packaging contact:
South - John Crockett, firstname.lastname@example.org; Phone: 708.227.2665
East - Don Krihak,E-Mail: email@example.com; Phone : 312.217.3761
North and West – Eric Lockovitch, E-Mail: firstname.lastname@example.org; Phone: 773. 837. 8710